WHAT’S
The reusable dock. It carries the attachment loop and shared physical interface. Keep it, clip it, use it again.
COLLECTION 001 / EARLY CONCEPTS
Collect a state.
Carry a feeling.
Five early WHAT concepts, each designed to work with the same reusable WHAT’S dock and open its own digital response.
WHAT
The swappable NFC object. It carries the visual idea, feeling and distinct digital identity.
01 / COLLECTION 001
Five WHATs.
Five responses.
The collection begins with recognisable emotional shorthand — the kind of thing you might want to say without having to explain it.
WHAT / 01
Social Battery 03%
Tap for a 30-second recharge ritual.
WHAT / 02OVER-
THINKING
…MODE ACTIVE◉
THINKING
…MODE ACTIVE◉
Overthinking
Tap to put one circling thought down.
WHAT / 03404NOT FOUND◉
404 Not Found
Tap to discover what was there all along.
WHAT / 04DO NOT
DISTURBCURRENT STATE◉
DISTURBCURRENT STATE◉
Do Not Disturb
Tap to enter a deliberately quiet space.
WHAT / 05♡LOVE / SHARE◉
Love
Tap for a message kept close.
SWIPE TO SEE ALL FIVE WHATs →
COLLECTION LOGIC
One rear standard.
Freedom on the front.
Prototype 03 introduces a shared latch interface for its matching WHATs. Blank, SIGNAL ? and SOCIAL BATTERY 03% CAD parts are prepared; the wider collection remains a set of concepts for future designs.
Shared fit
One interface across the first collection.
Own digital identity
Every WHAT keeps its NFC tag and response.
PROTOTYPE 03 / DESIGN READY
See what we are testing next.
Fit, retention, wear and real-phone NFC response.