WHAT’S?

PROTOTYPE 03 / THE NEXT CHAPTER

Collect the WHAT.Carry it with WHAT’S.

Swap → Tap → Discover

WHAT’S is the reusable dock you keep. A WHAT is the collectible NFC object you swap — a feeling, a signal, a tiny piece of personality with a digital life.

Meet the first WHATsTry the tap experience

PROTOTYPE 03 / DESIGN READY

Built from what we learned with Prototype 02: guide rails, a positive latch and a deliberate press-to-release action. The new design is ready for supplier review; physical testing comes next.

01 / THE FIRST COLLECTIBLES

Pick the WHAT
that feels like you.

Each WHAT says something before the tap and reveals something different after it. Collect a mood. Swap a state. Share the discovery.

WHAT / 01

Social Battery 03%

A live recharge moment after the tap.

 WHAT / 02
OVER-
THINKING
…MODE ACTIVE◉

Overthinking

A tiny pause for a very busy mind.

 WHAT / 03
404NOT FOUND◉

404 Not Found

A digital error with a human punchline.

 WHAT / 04
DO NOT
DISTURBCURRENT STATE◉

Do Not Disturb

A visible boundary and a quiet digital room.

 WHAT / 05
♡LOVE / SHARE◉

Love

A note, song or memory for someone specific.

SWIPE TO SEE ALL FIVE WHATs →

THE WHAT IS THE COLLECTIBLEExplore the collection

ONE SIMPLE PRODUCT RULE

Keep the dock.
Change your WHAT.

The names matter because the roles are different. WHAT’S is the reusable physical platform. The WHAT is the expressive, swappable object with its own NFC identity.

02 / HOW IT FEELS
01Swap

Slide a WHAT in until the latch engages. Press the release pad to swap it out. Your physical signal changes with it.

02Tap

Bring a compatible phone close. The passive NFC tag needs no battery.

03Discover

Open a response made for that WHAT — playful, personal or surprising.

03 / FROM OBJECT TO EXPERIENCE

BRING YOUR PHONE CLOSE

Your WHAT changes.
Your phone changes with it.

Every WHAT carries its own NFC identity. Bring your phone close to the installed WHAT and its matching digital experience opens—no battery in the WHAT and no complicated setup.

Phone interaction with WHAT’S Prototype 02 RevB: a Social Battery WHAT is installed in the reusable dock, a phone is brought close, NFC is detected, and the phone opens the matching Social Battery 03 percent recharge experience.
PHYSICAL WHAT → DIGITAL RESPONSEBRING CLOSE · DETECT · DISCOVER

SWIPE THE PHONE INTERACTION VISUAL TO EXPLORE →

  1. 01WHAT installed

    Choose a collectible and slide it into the reusable dock.

  2. 02Bring phone close

    Hold the back of a compatible phone near the WHAT.

  3. 03NFC detected

    The passive tag inside that WHAT is read instantly.

  4. 04Experience opens

    Your phone opens digital content matching the installed WHAT.

Try the digital responseSWAP THE WHAT → CHANGE THE EXPERIENCE

PROTOTYPE 03 / PHYSICAL × DIGITAL × YOURS

One dock.
So many ways to feel.

Guide. Stop. Click. Release. Prototype 03 gives retention its own spring latch, so swapping no longer depends on a tight rail fit. Each WHAT keeps its own NFC identity. The next physical test will check the click, release feel and repeated swapping.

Explore Prototype 03Choose a digital response
THE NEXT PHYSICAL PROTOTYPE

PROTOTYPE 03

A more deliberate swap.

New CAD views show how the dock guides and holds the WHAT. The spring latch is designed to click into place, then release with a press.

Prototype 03 CAD views: a WHAT with its own fitted NFC tag, insertion along the dock rails, and Social Battery 03% seated above the release pad.
GUIDE → STOP → CLICK → RELEASECAD DESIGN · PHYSICAL VALIDATION NEXT
See how the latch works

EARLY ACCESS / STAY CURIOUS

WHAT will you carry?

Prototype 02 is in our hands. Prototype 03 is the next step.

Keep me posted