WHAT’S?
WHAT’S / EXPRESSION BIBLE / V1

ONE WHAT.
SIX WAYS TO FEEL.

From collectible insert to animated emotion to your phone’s lock screen. Six moods, one reusable dock, infinite ways to say how you feel.

PHYSICAL → ICON → COLOUR → MOTION → WALLPAPER → MESSAGE
← SWIPE TO EXPLORE ALL SIX WHATs →
1THE WHATPhysical insert
(front view)
2ICON & MOODSimple, bold,
recognisable
3COLOUR & TONEDistinct mood
for each WHAT
4DIGITAL ANIMATIONShort motion
after tap
5LOCK SCREENWallpaper
concept
6KEY MESSAGEWhat it says
on tap page
SIGNAL ?
🤨❔
🤨❔
NEON LIMECurious / Open / Mysterious
🤨✦
9:41●●●
Monday, June 10
9:41
🤨
WHAT’S UP?
WHAT’S UP?Signal received.
Tap and find out.OPEN TAP DEMO ↗
SOCIAL BATTERY
😴▰ 03%
😴▰ 03%
MINT GREENDrained / Low Energy
😴✦
9:41●●●
Monday, June 10
9:41
😴
SOCIAL BATTERY 03%
SOCIAL BATTERY 03%Recharge in progress…
Please stand by.OPEN TAP DEMO ↗
OVERTHINKING
😵‍💫◎ ◎
😵‍💫◎ ◎
LAVENDER PURPLEAnxious / Overloaded
😵‍💫✦
9:41●●●
Monday, June 10
9:41
😵‍💫
OVERTHINKING MODE
OVERTHINKING MODEIt’s not a bug.
It’s a feature.OPEN TAP DEMO ↗
WHAT THE HELL
😡╬
😡╬
HOT REDAngry / Triggered / Funny Rage
😡✦
9:41●●●
Monday, June 10
9:41
😡
WHAT THE HELL
WHAT THE HELLMood detected.
Proceed with caution.DIGITAL DEMO COMING
404 NOT FOUND
😕404
😕404
SKY BLUELost / Disconnected / Confused
😕✦
9:41●●●
Monday, June 10
9:41
😕
404 NOT FOUND
404 NOT FOUNDBrain not loading.
Try again later.OPEN TAP DEMO ↗
LOVE
🥰♡
🥰♡
SOFT PINKAffection / Warm / Positive
🥰✦
9:41●●●
Monday, June 10
9:41
🥰
LOVE
LOVEYou matter.
Signal locked.OPEN TAP DEMO ↗